Wealthsimple RESPs help Canadian kids access post-secondary education. This page made the win/win feel real—save for your child, help a child in need.
The Brief
Post-secondary education is one of the biggest determinants of someone's financial future—yet so many kids can't afford to go to school, and the gap keeps widening. Wealthsimple wanted to help bridge it.
This page had two jobs: bring awareness to the problem itself, and introduce the Giveback program. For existing clients, it's reassurance that their investment is doing more than growing—it's helping other families. For prospects, it's a reason to open their RESP with Wealthsimple over anyone else.
My personal fav
The ability/affordability parallel does a lot of quiet work. It reframes the whole problem in one sentence—not a lack of ambition, not a lack of intelligence, just money. "But" earns its place at the start too, it lands like a pivot after everything hopeful that came before it on the page.
