I'm a copywriter with a marketer's mind. I specialize in making complex ideas feel simple, human, and worth reading. Outside of work: litfic addict and total cat lady.
Take a peek
Homepage
Affirm is much more than buy now, pay later. Our 2026 homepage had to reflect the very best of the product—clearly, confidently, and without a word wasted.
0% Days Campaign
Think Prime Day, but make it Affirm. We created our own shopping moment built around our best-ever 0% APR offers and hyped it up on every possible surface.
Giveback Program
Wealthsimple RESPs help Canadian kids access post-secondary education. This campaign made the win/win feel real—save for your child, help a child in need.
Managed Investing
Wealthsimple's flagship product is powerful—but not exactly self-explanatory. This page had a clear job: make investing feel approachable, trustworthy, and different from stock trading.
Back to School
Back-to-school isn't just one moment—it's a whole season. This campaign met users wherever they were: knocking off the big-ticket items early or scrambling for last-minute buys.