Hi, I'm Meaghan.

I'm a copywriter with a marketer's mind. I specialize in making complex ideas feel simple, human, and worth reading. Outside of work: litfic addict and total cat lady.

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Homepage

Affirm is much more than buy now, pay later. Our 2026 homepage had to reflect the very best of the product—clearly, confidently, and without a word wasted.

Web Copy UX Writing Fintech
Coming soon
The Big Nothing—0% Days

0% Days Campaign

Think Prime Day, but make it Affirm. We created our own shopping moment built around our best-ever 0% APR offers and hyped it up on every possible surface.

Email Campaign Lifecycle
Wealthsimple Giveback animation

Giveback Program

Wealthsimple RESPs help Canadian kids access post-secondary education. This campaign made the win/win feel real—save for your child, help a child in need.

Brand Motion Page
Wealthsimple Managed Investing

Managed Investing

Wealthsimple's flagship product is powerful—but not exactly self-explanatory. This page had a clear job: make investing feel approachable, trustworthy, and different from stock trading.

Web Copy Product Fintech
Back to School campaign key art

Back to School

Back-to-school isn't just one moment—it's a whole season. This campaign met users wherever they were: knocking off the big-ticket items early or scrambling for last-minute buys.

Campaign Email Push

Nice to meet you. Let's chat!