The work that doesn't fit neatly into a case study—activations, social, campaign one-liners, and other things I'm proud of.
Wealthsimple's TLDR newsletter usually lives in your inbox—market analysis, financial trends, the occasional hot take. For one day in Toronto, we printed it out, parked a cart on the street, and gave it away with free cold brew. I wrote the cart copy. People actually stopped.
Valentine's Day · Social
Bookkeeping is, famously, not a romantic subject. For Valentine's Day we sent conversation hearts to our small business clients—with messages written to reflect exactly what Bench does. "I won't b accrual to u" remains one of my favourite things I've ever written.
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